Ethnography and interviewing

In the project work in Derby we've already started to discuss the relevance of ethnography as a way of complementing the understanding we get from other, more traditional, sources.

But how to do it?

This video was created by students at the Illinois Institute of Technology (IIT), a design school that has a great reputation for innovating in user research methods. It uses 'high quality jeans' as the area of inquiry, but it discusses what ethnography is and is not, it describes how to do the fieldwork and looks in detail at one-on-one interviewing skills. If you can get access, it's well worth the 30 mins.

Also available here