We focused almost exclusively on the Roma project centred on Normanton. My fault, and apologies if anyone felt left out.
The focus of this project is ‘getting closer to the Roma’, some members of the group had been to an awareness-building session run by Adem Repesa from Derby City Council. This made an impact and much was still fresh in people’s minds; we discussed some of the surprises and the learnings about which we still had questions.
For me there were several things that came out of this discussion…
- The attributes of the people who had managed to get close to the Roma
- How will we maintain and develop this knowledge & understanding?
- How can we involve the Roma in what we’re doing?
Attributes
We realised that some people were being successful in getting close and that this was no accident – there were things they were doing, or not doing, that seem to be working. We spent a few minutes listing those things; they were…
Non judgemental
Approachable
Accessible
Visible
Interested
Personal
Agenda-less
Adaptable
Sensitive to their needs
Reliable & consistent
Friendly & warm
For me it is self-evident that services for the Roma should be all these things too. I think everyone agreed that these are important service aims; the parallel was drawn to the original values of the NHS and we reflected on the negative, blanding consequences of “the focus on outcomes”.
For more on this see the article on service design at the Design Council website.
Knowledge management
How do we maintain and ‘make actionable’ this knowledge and understanding? We didn’t talk for long about this, we’ll return to it again in another session. But we did note the importance of this information persisting, being spread and being used.
Going further
We talked about the need to go further, to develop our understanding, and Surinder reminded us that we need to involve the Roma in this work as much as possible. So we talked about the structures available for inclusion – the PCT health panel and the LINk, which is now up and running – also we covered some research techniques available to us…
Giving people video cameras, still cameras, voice recorders or diaries
Focus groups, action groups, encounter groups
Accompanied tours, living with the families
I outlined a tool I use to help me plan research and ensure I’m not missing something: Johari’s window. We’ll cover this in more detail in the more formal, cross-PCT sessions to be run soon.
A couple of interesting tensions surfaced during the session...
- A sense in which everything has become very outcome focused, which means that activities with no immediately clear outcomes are difficult to prioritise.
- That some of the techniques may be too invasive, resulting in us getting inappropriately close to the customer.
This prompted discussion of the “principles” that underlie design thinking and I’ve started to list them out. They work, but they will create tension in an ethical, caring organisation, especially in one that is risk-averse.
I’m certain that we will return to this issue and we’ll be pushing for people to explore doing the unthinkable – first thinking about what have I not done before, thinking through what’s the worst that can happen, then just doing it and assessing the value.
Future meetings will be similar in format – a project clinic, in which we discuss ways to deal with the issues that will crop up. Typically they will be every Tuesday afternoon and attendance discretionary; I will try to balance the time between the two Derby projects and, in due course, the Leicester projects, too.
Attending the meeting…
Julia Templeton
Sajda Kausar
Cheryl Elliot
Kay Moule
Sue McCrea
Surinder Mehan
Marlene Upchurch
Michelle Kendrick
Val Divers
John Topham
Rachel Gibson
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