maybe principles is too grand a word? But these are some of the attitudes that allow the creative industries to be creative, and in a user-centred way...
Just do it!
Don't ask permission, ask forgiveness
What's the worst that can happen?
If it's not working, stop
Make it visible
Fail early, succeed sooner
People inspire
The best way to have a good idea is to have lots
Get out more
Ideas can come from anywhere
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